It retranscribe commonly accepted values of trust, money, and long-lasting relationship. The most used color for real estate flyer is blue this color is requested for over 50% of real estate logos in the US (99 designs). Same thing goes for the margins and the size of the zones for your differents elements. If you wish to create a template that you’ll use later for other listings, make sure you design it with a long term vision and choose something that works for this property but also for others. These elements are also a way to retranscribe you agency’s graphic chart and standardize all of your flyers. Stand out !ĭesign, formats, fonts, colors … you can play with all of that to differentiate your flyer. It induces a reflexion about what you want to highlight the most (price, location, pictures, listing agent) and then about how your layout will look like to fit your goals. For this it has to have a clear structure, that order and prioritize the important elements. It is crucial that your flyer stays easy-to-read. Also the flyer in itself should be in a high resolution (a minimum of 300 pixels is recommended) Pay attention to the structure & elements : Choose professional photography with qualitative rendering. For this the picture is the first element to look after. Just imagine a luxury property sell on a poor quality flyer! It can easily makes you look cheap. A bad quality might not send the right message about the property or the agency. The second most important thing is the quality of your flyer. According to inspiration agency the recommended amount is 200 words on one side. It is just like trailer for a movie! Also for people to actually read your flyer and grasp the important informations of it you have to be careful with the number of words. Raising interest is a fine art that consists in finding the right balance between saying enough to peak the person interest but not too much to still make them want to contact you. The goal of the flyer is to raise interest and makes the prospective buyer wants to know more about the property details. Even if it can seem a little overwhelming at first, here is a few tips to help you produce a qualitative real estate flyer template: Say enough, not too much : Like everything that is for the public eye, it is important to do this right. They can use print flyers as well as led tv to display the digital format! You can be original and stand out! For exemple on windows, agencies who chose to display their most recent listings on their windows have several ways to do so. The opportunity to differentiate : real estate flyers also allows you to get creative with the design as well as with the diffusion format.Which will be really useful for agents when presenting the house during a house tour, an open house or on the phone with potential clients. Sums-up best sales arguments in one page: making a real estate flyer also forces you to do the exercise of summarizing the property bests assets in a one-page format.People might be randomly talking about a property they saw with their friends or family and from people to people you gently extend your audience. Take advantage of word-of-mouth : and even if the persons directly exposed to your flyer might not be searching for a property, they can know someone who is.Win new leads: From passers-by to active searchers to customers of local businesses, increasing your visibility also mathematically increases your chances of getting new leads.
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